Video helps the Radio Stars
2Day FM has launched phase two of its successful ‘A Better Today’ campaign featuring an all-dancing, sequined 90s fantasy, set in a local Chinese restaurant.
The ad features a not-so regular family dinner, where the Mum is transported by a Mariah Carey song. Upon hearing ‘Fantasy’, she turns into a 90s tabletop dancing diva, complete with dance troupe, sequins and disco light show as she embraces her love of 90s music.
Not even the arrival of bemused 2Day FM Breakfast hosts Dave ‘Hughesy’, Erin Molan and Ed Kavalee can break her stride when they arrive for dinner at the same restaurant.
The ad was filmed at an iconic Western Sydney Chinese restaurant and features the restaurant’s own maitre D’, plus local Sydney dancers ‘The Champ Fam’, a real family who star in the commercial. The campaign will run in cinema, TV, and across a range of digital and social media.
Congratulations to the 9 MCTV members who worked on this one – some great dance moves in the background – well done!!