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CBA Photographic Campaign

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The other week a couple of our older MCTV talent were on a photo shoot for the Commonwealth Bank. These shoots are normally used for billboards or in store brochures.

While I was looking for some examples of previous campaigns I came across some beautiful photographic retouching that was done for a previous Commonwealth campaign. Click the link below to see some other stunning examples.

CBA-Mywealth-Layouts-Barbara_770

To promote Commonwealth Bank’s new online hub for building diverse investment portfolios we created a striking campaign that represents the changing face of finance. True to M&C Saatchi’s founding philosophy – “Brutal Simplicity” – these portraits help humanise a highly innovative and intuitive product.

Source: CBA CAN Tap – Mr Connor // Creative Retoucher // Sydney

Commonwealth Bank ‘When we believe, we can’ ad – via Mumbrella – YouTube

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Lot’s of our MCTV kids must have had a lot of fun filming this new Commonwealth Bank TVC. With so many scenes, the time and investment involved was substantial. Well done to everyone who was involved.

Commonwealth Bank Australia has created the When we believe, we can ad as the latest in the long running Can campaign.

The ad features children playing a variety of roles from firemen to paramedics and doctors, with the soundtrack of ‘We could have been anything we wanted to be’ from Bugsy Malone. M&C Saatchi Australia