What is a Rollover and how do you get one?

Rollovers in the entertainment industry can be very lucrative indeed (and much better than when a car rolls over 😉). Who wouldn’t appreciate more $$$ for work they did 12 months ago or even after several years.

When MCTV negotiates the initial contracts for a TV Commercial, there are usage rights included in the agreement. For instance, it might include permission to use our performers’ images for up to 12 months on national television. At the end of that 12 months, the brand may decide that the commercial is running so well that it would like to extend for another 12 months. So, they have to pay all the performers an additional fee called a rollover. It’s pretty common to see rollover fees of several thousand for featured performers and tens of thousands for the main performer in a TV campaign.